We immerse ourselves at Lakelife Design. Ethnographic interviews, field studies, and audits are tools we may use to build a knowledge base. Even if your project requires travel to an overseas production facility, climbing a mountain, or diving below the ocean, we'll go there and find what you're looking for.
Well conducted research may help capture new markets, help respond to existing trends, and be utilized to develop ongoing strategies.
On each of our projects we record and curate what we saw to share our learning.